What do you need to get onto a Digital Marketing degree?

Must have

Typically, entry to an undergraduate Digital Marketing degree requires between 96–168 UCAS points although courses with a foundation year will be less. Qualifications may include:  

• A Levels: AAA–CCD 

• BTECs: DDD–MMP 

• Scottish Highers: AAAAB–BBBC (Advanced Highers: AAA) 

• International Baccalaureate: 37–28 

Good to have

• Work experience or shadowed someone in a digital marketing company 

• Volunteered with a charity to support their digital communications  

• Developed an online presence that shows your skills and understanding of techniques  

• Done your own research into digital marketing following relevant podcasts, TED talks, resources on websites like the Digital Marketing Institute (DMI). 

What topics does a Digital Marketing degree cover?

Typical modules for courses in this subject include: 

• Principles of marketing 

• Marketing communications  

• Digital Marketing techniques  

• Understanding Global Dynamics  

• Understanding Business Analytics  

• Social Media  

• Digital campaigns  

• Customer behaviour  

• Career preparation and development

How will you be assessed?

Depending on your modules, you could be assessed through: 

• Coursework 

• Placement assessments  

• Exams 

• In-class tests 

• Group work 

• Oral presentations   

• Project or portfolio work 

• A dissertation is usually a final year option

Why study Digital Marketing?

Career-specific skills: 

• Understanding customer psychology, business analytics and the wider business environment 

• Specific skills such as customer segmentation, competitor analysis, developing a digital marketing or branding strategy, and how to use digital techniques for maximum results  

• Ability to develop digital content and accessible communication 

Transferable skills: 

• Communication  

• Presentation skills  

• Team work  

• Creative thinking  

• Problem solving  

• Strategic planning  

• Project management  

Professional accreditations: 

• Degrees may be accredited by the and

• Degrees may also be accredited by the offering a route towards professional qualifications 

Are scholarships and bursaries available to students studying a Digital Marketing degree?

Some universities offer Digital Marketing students specific scholarships, bursaries, or grants so it’s worth checking if you are eligible, how to apply and what it covers like materials, tuition fees and/or living costs.

Digital Marketing graduate jobs that might be of interest include:  

• Social Media Officer   

• Content Strategist  

• Brand Assistant   

• Content Manager  

• Search Engine Optimisation Executive  

• Digital Marketing Manager  

• Email Marketer  

• Marketing Campaigns Assistant   

• Digital Marketing Fundraiser

What are the postgraduate opportunities?

Examples of postgraduate master’s in digital marketing available at universities in the UK: 

• Digital Marketing and Channel Management MSc 

• Digital Marketing and Analytics MSc 

• Marketing and Digital Communication MSc 

• Digital and Social Media Marketing MSc 

• Marketing and Digital Strategy MSc

Similar subjects to Digital Marketing

Other subject areas that might appeal to you include: 

• Animation 

• Art and Design

• Communication and Media Studies

• Graphic Design

• Marketing

Have any questions?

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