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Carve out your niche in the global marketing world with our practically focused programme.

In a saturated global marketplace, dominated by influencers, viral content and hype, marketing collateral is sinking to the bottom of social media feeds.

Consequently, marketing professionals with the ability to plan, strategies and operationalise creative campaigns are in demand by international organisations across industries and sectors.

The business of changing the world is ours.

Our MSc in Strategic Marketing puts theory into practice. We鈥檒l help you prepare for a career as a marketing professional while making a real difference to the day-to-day operations of a local business.

You'll take part in a live team consultancy project in organisations in Cardiff or the surrounding area. You鈥檒l spend two months learning about their operating environment, analyse their business challenges and design marketing solutions before presenting your proposals to their management board.

To complement this live project, our team of academic and practitioner experts will use internationally recognised research and real-world examples to introduce you to the latest developments in marketing and strategy. You鈥檒l learn about digital media, consumer and organisational behaviour, integrated communications and societal campaigns, to ensure you have the professional knowledge, confidence and practical skills to stand out in the graduate job market.

Accreditations

Chartered Institute of Marketing (CIM)
Association to Advance Collegiate Schools of Business (AACSB)

Cardiff Business School is accredited by AACSB international - The Association to Advance Collegiate Schools of Business.

Career prospects

At Cardiff Business School, you鈥檒l receive a career-changing education from world-leading academics that have different points of view. They鈥檒l challenge your thinking as you consider the world of business from a range of alternative perspectives.

On our MSc in Strategic Marketing, you鈥檒l benefit from the knowledge and expertise of our Career Enhancer Team. They鈥檙e ready and waiting to identify events and opportunities to help you achieve your future aspirations.