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Sport Marketing BA (Hons)

Leeds Beckett University

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Leeds Beckett University

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Headingley Campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary

Understand sport branding, campaigns and event promotion. Youll learn to connect with audiences using modern marketing tools.

Promoting and marketing sport is a growing industry. Youll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of your course, youll:

Gain insight into specific aspects of sport marketing in a changing global environment

Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries

Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns

Analyse consumer behaviour

Develop an understanding of media technologies and how they can be used to communicate with a target market

Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

Along with developing your broadcasting, sponsorship and media liaison skills, youll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. Youll also be assigned an academic advisor to give you tailored feedback and support.

Career Prospects

The growth in recent years of sport as big business has opened up a world of possibilities, with roles available in social media, sponsorship, wearable technologies, commercial sales and fan-relationship management. Our students have gone on to be high-flyers in the sport marketing world, working in sponsorship, branding and social media for Sky Sports, O2 and Premier League clubs such as Manchester United and Liverpool.

Tuition fees

Students living in Hong Kong
(International fees)

£ 16,350per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

QUALIFICATION TYPE

UCAS Points

UCAS Points : 104 - 120

A minimum 64-80 points from two A Levels or equivalent, e.g. BTEC Nationals or Cambridge Technicals, excluding General Studies.

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University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    75th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

VIEW PROFILE
Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

Subject rankings

  • Subject ranking

    Marketing

    52nd out of 87 2

    38th out of 86 2

  • Entry standards

    / Max 204
    117 58%

    60th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

  • Student satisfaction

    / Max 4
    3.18 79%

    17th

    1

  • Entry standards

    / Max 213
    135 64%

    36th

  • Graduate prospects

    / Max 100
    68.0 68%

    50th

    13

  • Student satisfaction

    / Max 4
    3.12 78%

    55th

    1

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