51ÊÓƵ

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Psychology and Marketing BSc (Hons)

Heriot-Watt University

Add to favourites
Heriot-Watt University

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Edinburgh Campus

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    4 Years

Course summary

The BSc (Hons) Psychology and Marketing degree at Heriot-Watt University draws on our well-established undergraduate programmes.

This programme is comprised of core courses in both psychology and marketing, ensuring that youll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.

Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.

Throughout this degree, you will study courses in all core areas of psychology with an emphasis on social and cognitive psychology, which will equip you with the tools necessary to understand the links between individual and social behaviour.

You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.

Our BSc Psychology and Marketing programme offers you the opportunity to travel to Dubai to experience studying marketing in a different environment and culture. You can travel for one semester or one academic year, and we recommend that you do this in year two or the first part of year three.

In your fourth year, youll undergo training in research methods and statistical analysis, culminating in a dissertation, which will run across both semesters of your final year. At all stages of the programme, there will be opportunities to take optional courses, allowing you to tailor your studies to meet your own interests. The precise choice of courses at each stage will change over time, adapting to your interests and the research specialisms of academic staff.

Youll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, youll have the relevant knowledge and skills to start a career in the professional field of psychology or marketing.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 19,456per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Email

Do you need to know more?

Ask a question directly and subscribe to this university

REQUEST INFO

University information

Heriot-Watt University

Heriot-Watt University

Heriot-Watt University

  • University League Table

    42nd

  • Campus address

    Heriot-Watt University, Riccarton, Edinburgh, Edinburgh, City Of, EH14 4AS, Scotland

VIEW PROFILE
One of Scotland's most international universities. With five global campuses, you will join over 24,000 students and 166,000 alumni in 190 countries.
Global companies actively seek out Heriot-Watt graduates due to the industry-informed programmes that equip you with the right skills to succeed.
Opportunities to transfer seamlessly between campuses in Dubai, Malaysia and Scotland through the university’s ‘Go Global’ scheme.

Subject rankings

  • Subject ranking

    Marketing

    28th out of 87 5

    61st out of 118 1

  • Entry standards

    / Max 204
    161 79%

    9th

  • Graduate prospects

    / Max 100
    81.0 81%

    31st

    17

  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    33

  • Entry standards

    / Max 213
    170 80%

    14th

  • Graduate prospects

    / Max 100
    61.0 61%

    70th

    4

  • Student satisfaction

    / Max 4
    2.89 72%

    101st

    9

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!