51ÊÓƵ

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Place Branding MA

Middlesex University

Add to favourites
Middlesex University

Course options

2 options available

  • Qualification

    MA - Master of Arts

  • Location

    Middlesex University

  • Study mode

    Distance / Online

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Overview

Cities, regions, and countries have, in the post-pandemic era, significantly ramped up their capacity in marketing, communications, branding, tourism, economic development and resident engagement. As cities cope with increased migration, climate action mitigation and sustainability goals, shifting work patterns, and increased tourism competition, the need for trained personnel who understand the nuances of place branding strategies and implementation is growing exponentially.

This wide-ranging course will be led by a team of academics with industry experience working in cities and countries in North America, Europe, Africa and the UK. Embedded in the degree will be access to world-leading professionals and firms, agencies, government bodies, DMOs and people working in the field from all over the world. It will encompass four core modules and a major project. There will be an opportunity to work towards a real-world client problem or brief for credit.

Graduates of this course will gain a Masters of Arts in a discipline that offers diverse employability prospects, while professionals seeking further academic training will learn transferable skills ideal for further career development, while also deepening awareness and understanding of the pressing issues facing cities, regions, countries and even neighbourhoods today.

Careers

Diverse career pathways are available in both private and public sectors, fulfilling branding, communication, public relations, community engagement, stakeholder management, political and public administration roles.

Marketing positions exist across the tourism and hospitality sector, as well as in cultural institutions, museums, galleries, attractions, and promotional agencies. There’s also potential expansion for new roles to be found in the public sphere – BIDs (Business Improvement Districts), Boroughs, Councils small towns and distinct urban centres and neighbourhoods.

The private sector offers opportunities such as advertising and PR agencies pursuing place-related clients, as well as the property management and development sectors. Finally, opportunities exist within the broader scope of festivals/events, public art, culture and retail development.

Tuition fees

Students living in Hong Kong
(International fees)

£ 12,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Middlesex University

Middlesex University

  • University League Table

    113th

  • Campus address

    Middlesex University, Hendon Campus, The Burroughs, Barnet, NW4 4BT, England

VIEW PROFILE

Subject rankings

  • Subject ranking

    Marketing

    42nd out of 87 22

  • Entry standards

    / Max 204
    108 53%

    75th

  • Graduate prospects

    / Max 100
    88.0 88%

    10th

    73

  • Student satisfaction

    / Max 4
    3.10 77%

    33rd

    29

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!