51ÊÓƵ

This practical course will mentor, coach and equip you with the business, project management, entrepreneurial and collaborative skills needed to work across various creative business roles. These roles include agent, artist manager, A&R and label manager, music marketing and PR, live events, tour or venue manager. You will work on industry briefs and projects that will allow you to create and build impressive business, management, entrepreneurial and innovative skills for your portfolio. You will understand investors in creative industries and the income streams that flow from creative work such as intellectual property rights, publishing and 'sync' income and streaming, live performance, music distribution and the impact of AI and new technologies.You will collaborate with the next generation of creatives with big ideas for creative start-ups and be supported to run your own events, manage artists, get involved in marketing and promoting creative business’ and musical releases across a variety of sectors and genres.There will be opportunities for students to network with industry professionals and gain valuable insights into the music business and wider creative industries..