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Course overview

Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, MSc Strategic Marketing will give you a uniquely 'Imperial College view' of marketing — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business.

Core modules will give you a broad commercial understanding as a foundation for your future career, and then equip you with practical tools for the application of marketing strategies. You will get the opportunity to deep dive into concepts and skills through elective modules, allowing you to shape your learning experience to suit your career goals.

Expert consultants from Imperial College Business School Careers will offer you the very best support, advice and guidance that is tailored to your own specific career needs. You will have access to highly relevant and unlimited one-to-one support, as well as regular workshops and networking opportunities with employers who regularly visit our campus.