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Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

MSc Marketing and Digital Strategy

Leeds Beckett University

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Leeds Beckett University

Course options

6 options available

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies.

Develop your skillset Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.

As part of this course, you’ll:

Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts

Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive

Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate

Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping

Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels

Learn to identify the characteristics of successful brands, and understand techniques used to manage them

Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns

Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics

Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Career Prospects

As a marketing and digital strategy specialist with a master’s qualification, you’ll stand out from the crowd. You’ll develop a valuable digital marketing skillset, powered by your extensive practical and theoretical knowledge. On successful completion, you’ll be able to make a significant and measurable contribution in a marketing role.

Tuition fees

Students living in Hong Kong
(International fees)

£ 17,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    75th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

VIEW PROFILE
Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

Subject rankings

  • Subject ranking

    Business & Management Stu

    80th out of 122 2

    52nd out of 87 2

  • Entry standards

    / Max 221
    116 53%

    82nd

  • Graduate prospects

    / Max 100
    71.0 71%

    53rd

    6

  • Student satisfaction

    / Max 4
    3.01 75%

    81st

    30

  • Entry standards

    / Max 204
    117 58%

    60th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

  • Student satisfaction

    / Max 4
    3.18 79%

    17th

    1

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