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MSc Fashion and Lifestyle Marketing

Glasgow Caledonian University

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Glasgow Caledonian University

Course options

4 options available

  • Qualification

    MSc - Master of Science

  • Location

    GCU London

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 Year

Course summary

A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle. The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences. To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individuals interests and attitudes and seek to inspire and guide the consumer's way of life. Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle. Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects. On graduating from this programme, students will join the group of British School of Fashion alumni, many of whom occupy a global presence, at senior level in the fashion industry.

Tuition fees

Students living in Hong Kong
(International fees)

£ 16,200per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Glasgow Caledonian University

Glasgow Caledonian University

  • University League Table

    75th

  • Campus address

    Glasgow Caledonian University, Cowcaddens Road, Glasgow, Scotland, G4 0BA, United Kingdom

VIEW PROFILE
The Glasgow campus is in the heart of a city known for being welcoming and affordable.
GCU can help international students with their visa application, accommodation advice and with English language, helping you to settle in and feel at home.
Glasgow Caledonian believes education is for everyone – with a wide range of generous scholarships to help ensure that courses are accessible for all.

Subject rankings

  • Subject ranking

    Marketing

    34th out of 87 6

  • Entry standards

    / Max 204
    185 91%

    3rd

  • Graduate prospects

    / Max 100
    72.0 72%

    52nd

    9

  • Student satisfaction

    / Max 4
    3.27 82%

    11th

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