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MSc Digital Marketing and e-Business

Abertay University

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Abertay University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Abertay University

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    1 year

Course summary

Programme Overview

This CIM-accredited Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification.

The programme offers an interactive, learner-centred approach, allowing you to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance your capacity to operate successfully in a number of senior roles.

You’ll develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations.

Industry contact is key to preparing you to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, we actively promote real-world projects, including the option of either a culminating industry style consultation project with an organisation of your choice or a traditional dissertation.

This programme can be studied full-time for one year or part-time over a maximum of four years.

Learning and Assessment

You’ll be assessed using a combination of written coursework, presentations, examinations and portfolios. Formal examinations, class tests and reports will also feature where relevant.

You’ll be exposed to a variety of teaching, learning and assessment practices throughout your MSc programme. This includes lectures, seminars, written/oral presentations and project work.

Guest speakers and industrial visits are used to develop student appreciation of the practical application of research methods and data analysis.

Your final assessment presents a choice. You can undertake a traditional research-based dissertation on a subject of your choice (agreed with academic staff) or create a dedicated consultancy report solving a live issue/challenge facing a real-world organisation. The option allows you to focus on a piece of work that further prepares you for life after graduation – be it continuing in academia or entering the world of work.

Career Opportunities

You're supported to follow careers within a range of industries within roles such as:

  • Marketing and digital marketing executives
  • Digital marketing managers
  • Researchers
  • Brand managers/executives
  • Content managers/executives
  • Marketing directors
  • CMOs
  • Social media managers
  • Entrepreneurs and business owners

Tuition fees

Students living in Hong Kong
(International fees)

£ 17,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Abertay University

Abertay University

  • University League Table

    99th

  • Campus address

    Abertay University, Bell Street, Dundee, Dundee, City Of, DD1 1HG, Scotland

VIEW PROFILE
Abertay's small size is a strength, offering its students a more personal university experience with a friendly community vibe on its compact campus.
Pioneers of videogame and cybersecurity education and research, and a reputation as one of the world's most respected institutions for computer games degrees.
Supports prospective and current students from across the world. 20% of Abertay's student body is international, with 90 nationalities represented on campus.

Subject rankings

  • Subject ranking

    Marketing

    82nd out of 87

  • Entry standards

    / Max 204
    144 70%

    21st

  • Graduate prospects

    / Max 100
    70.0 70%

    58th

    20

  • Student satisfaction

    / Max 4
    2.98 74%

    64th

    48

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