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MSc Digital Marketing and Analytics

University of Essex

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University of Essex

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Colchester Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers.

Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.

Our MSc Digital Marketing and Analytics is designed to provide you with the techniques you will need to conquer the digital marketing space. The course will cover topics including:

Social media marketing
Marketing and technology
Analysing consumer behaviour
Utilising data analytic platforms

By the end of this course, you will have gained hands-on experience in digital marketing, marketing analytics and strategy, giving you the perfect foundations for your marketing career.

At Essex Business School you will learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. Studying alongside other students with a marketing background, you'll build a deeper insight into marketing with a real-world focus. A Masters from Essex Business School can give you the best head-start to build your marketing career.

Tuition fees

Students living in Hong Kong
(International fees)

£ 22,400per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Essex

University of Essex

  • University League Table

    30th

  • Campus address

    University of Essex, Wivenhoe Park, Colchester, Essex, CO4 3SQ, United Kingdom

VIEW PROFILE
The careers team offer dedicated international careers advice and support throughout studies and after graduation.
Central London is easily accessible from all of the university's campuses.
Gain access to the curriculum from nine European universities through the YUFE (Young Universities for the Future of Europe) virtual campus.

Subject rankings

  • Subject ranking

    Computer Science

    41st out of 117 5

    65th out of 87 17

  • Entry standards

    / Max 227
    134 59%

    49th

  • Graduate prospects

    / Max 100
    90.0 90%

    28th

    15

  • Student satisfaction

    / Max 4
    3.00 75%

    63rd

    32

  • Entry standards

    / Max 204
    130 64%

    33rd

  • Graduate prospects

    / Max 100
    53.0 53%

    76th

    9

  • Student satisfaction

    / Max 4
    3.16 79%

    19th

    21

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