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MSc Artificial Intelligence for the Creative Industries

University of York

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University of York

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    York campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

Artificial intelligence (AI) has already made a significant impact upon our society and it continues to permeate every sector of our lives at an incredibly fast pace. We will soon cohabit with AI. We will be continuously surrounded by intelligent media in extended reality spaces and will employ AI in creative expression itself. This pioneering Masters will get you ready for this imminent future and place you on a path for an exciting career.

You'll combine creativity and technical expertise, becoming equipped with the fundamental knowledge and skills around AI, with a focus on machine learning and artificial neural networks. Working on case studies and with experts in the field, you'll apply them to understand and resolve practical problems.

You'll explore how to deal with societal and ethical implications of AI, for example around issues of copyright, privacy and fakes.

You'll draw on your own creativity to identify opportunities for industry and drive forward the discovery and application of novel AI tools. This degree will motivate, inspire and enrich your understanding of this rapidly growing field and the creative opportunities which AI offers.

Course content

The taught elements of this degree will give you the foundations for using AI in your creative practice. They provide a broad introduction to AI, a deeper training in some of the most recent techniques, and a description of some of the major successes of applying AI in creative media and practice.

Throughout the degree, you'll analyse and prototype AI driven systems, either as user-facing artefacts or as tools for creative practice. You'll be given the opportunity to select the aspects which you'll explore in more depth, in accordance with the areas of your interest.

Careers and skills

The use of AI in the creative industries is only just starting, and the opportunities around this field are growing.

Skills for employability are embedded throughout your degree. You'll work on real world case studies from the creative industry. Modules base their lectures and practicals on realistic scenarios, giving you experience of running projects and managing risks.

Tuition fees

Students living in Hong Kong
(International fees)

£ 31,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of York

University of York

University of York

  • University League Table

    17th

  • Campus address

    York campus, Heslington, York, York, YO10 5DD, England

VIEW PROFILE
One of only four UK universities (beside Oxford, Cambridge and Imperial) with TEF Gold for teaching and Top 10 for Research Quality (Complete University 51ÊÓƵ).
Access to long-held industry partnerships, research centres, and resource archives. These all contribute to York’s extensive employability opportunities.
Home to 20,000+ students from more than 150 countries, creating an inclusive community and lifelong global network through the York for Life alumni platform.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    38th out of 91 7

    21st out of 117 3

    3rd out of 95 2

  • Entry standards

    / Max 206
    158 77%

    10th

  • Graduate prospects

    / Max 100
    77.0 77%

    14th

    6

  • Student satisfaction

    / Max 4
    2.88 72%

    82nd

    27

  • Entry standards

    / Max 227
    155 68%

    28th

  • Graduate prospects

    / Max 100
    96.0 96%

    6th

    2

  • Student satisfaction

    / Max 4
    2.69 67%

    112th

    29

  • Entry standards

    / Max 198
    163 82%

    10th

  • Graduate prospects

    / Max 100
    75.0 75%

    4th

  • Student satisfaction

    / Max 4
    2.90 73%

    82nd

    7

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