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Marketing with Psychology with Foundation Year BA (Hons)

Sheffield Hallam University

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Sheffield Hallam University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    4 Years

Course summary


Please check the Sheffield Hallam University website for the latest information.


Course Summary:

- Explore the fast-paced world of marketing through the lens of psychology.- Gain in-depth marketing knowledge, exploring future-facing strategies and media.- Apply psychological theory to marketing practice to design customer-centric campaigns.- Complete placements and internships with leading organisations and agencies.- Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.You’ll experience how the disciplines in our BA (Hons) Marketing with Psychology degree complement each other – from consumer psychology and behaviour to the psychology of marketing and management. You’ll develop the skills to work as a marketing specialist within innovative fields, such as content design, customer research, brand development and marketing strategy.If you don't meet the entry requirements for this course, or you’d like extra preparation before starting degree-level study, we recommend you join the foundation year.


How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better. Our academics are highly skilled professionals, bringing their industry expertise, research and cutting-edge knowledge into the classroom.You learn through:- On-campus lectures, seminars and tutorials - Digital learning platforms- Industry visits and field trips- Independent study- Live consultancy projects- Practice-based learning and group work - Simulated work environments- Problem-solving workshops- Class debates- Guest talks from industry experts  We use a wide variety of assessments that respect the diverse ways people learn. This includes tests, essays, presentations, project plans and reflective writing. 


Key themes

As the course begins, you’ll learn the foundations of marketing theory and explore how market research, customer insights and competitor analysis are used to build successful strategies. You’ll go on to study the science of brand management and influencers and find out why great marketing puts the audience at the centre of its design.You’ll understand how people respond to marketing and explore ethical issues around off and online behaviours. Further topics include social and positive psychology, management and marketing strategy, psychology of marketing and management and marketing consultancy. As the course progresses, you can direct your own learning with a broad range of optional modules – developing specialist skills for the career you want. We’ll encourage an insightful, inclusive and responsible mindset, helping you develop the curiosity, creativity and digital skills you need to get ahead.


Course support

Throughout your learning journey, you’ll experience a range of dedicated support, such as:- Access to our unique student support to help with your personal, academic and career development.- Access to our Skills Centre with one-to-ones, webinars and online resources. - Feedback on your developing ideas so you can approach your assessed work with growing confidence.   


Applied learning

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 16,655per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

QUALIFICATION TYPE

UCAS Points

UCAS Points : 64

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:-CC at A Level-MPP in BTEC Extended Diploma.-Pass overall from a T level qualification with D or E from core-A combination of qualifications, which may include AS levels and EPQ.

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University information

Sheffield Hallam University

Sheffield Hallam University

Sheffield Hallam University

  • University League Table

    63rd

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, United Kingdom

VIEW PROFILE
Sheffield is a diverse student city in the centre of the UK that is home to over 60,000 students from all over the world.
Sheffield Hallam's relationships with top international companies helps students access internships and build connections for their future career.
Sheffield Hallam offers a range of scholarships and funding support to help towards the cost of studying in the UK.

Subject rankings

  • Subject ranking

    Marketing

    46th out of 87 3

    74th out of 118 1

  • Entry standards

    / Max 204
    114 56%

    65th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

    12

  • Student satisfaction

    / Max 4
    3.10 77%

    33rd

    1

  • Entry standards

    / Max 213
    119 56%

    86th

  • Graduate prospects

    / Max 100
    59.0 59%

    80th

  • Student satisfaction

    / Max 4
    2.97 74%

    85th

    1

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