51ÊÓƵ

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Marketing PhDs and MPhils

University of Portsmouth

Add to favourites
University of Portsmouth

Course options

4 options available

  • Qualification

    PhD/DPhil - Doctor of Philosophy

  • Location

    University of Portsmouth

  • Study mode

    Full time

  • Start date

    FEB

  • Duration

    3 years

Course summary

Overview

If you're ready to take your existing expertise in Marketing into a postgraduate research degree qualification, Portsmouth is the perfect place to do it.

Our Marketing research covers advertising, branding, digital marketing, tourism marketing, marketing & society and related disciplines such as computing, economics, psychology and statistics – and when you study with us for a postgraduate research degree, you'll play your part in transforming our expertise into action.

We analyse both existing and emerging business models and consumer segments, help businesses to better understand their markets and consumers, and regularly collaborate with businesses on research projects so they can use our insights to directly improve their marketing. We're also exploring how disruptive technology, the digitalisation of retail process and access to big data is shaping today's markets and businesses.

We apply quantitative research methods such as experiments, regressions and structural equation models to measure causal effects on variables relevant to our research. We also use qualitative research techniques such as ethnography and storytelling to explore consumer decision processes at a detailed level.

What can a postgraduate research degree do for my career?

Once you complete your postgraduate research degree, you'll be a highly-skilled researcher with the knowledge and skills to make an impact in many different industries.

Your postgraduate research qualification demonstrates to potential employers that you're an intelligent, capable and motivated person, with provable abilities and experience in critical thinking, problem-solving, project management, communication, leadership and creativity.

You'll also learn subject-specific skills, with practical applications – such as how to investigate relevant marketing ideas and apply rigorous methods.

After researching with us, our successful postgraduate research candidates have gone on to impressive positions in a variety of fields, within both academia and industry.

Tuition fees

Students living in Hong Kong
(International fees)

£ 17,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Portsmouth

University of Portsmouth

University of Portsmouth

  • University League Table

    49th

  • Campus address

    University of Portsmouth, University House, Winston Churchill Avenue, Portsmouth, Portsmouth, PO1 2UP, England

VIEW PROFILE
Over 5,700 of the university's 24,000 students come from 150 countries around the world.
The University of Portsmouth Global team is dedicated to supporting international students from enquiry, through application and arrival, to graduation.
Facilities at the award-winning Ravelin sports centre include an 8-lane swimming pool, 175-station gym, climbing wall and ski simulator.

Subject rankings

  • Subject ranking

    Marketing

    43rd out of 87 11

  • Entry standards

    / Max 204
    125 61%

    43rd

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

    11

  • Student satisfaction

    / Max 4
    3.00 75%

    54th

    23

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!