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Marketing MSc

Leeds Beckett University

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Leeds Beckett University

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Part time

  • Start date

    15-SEP-25

  • Duration

    2 years

Course summary

Become an expert in marketing theory and practice. You'll develop the key marketing skillset you'll need for an exciting career in the industry.

Add value to your existing undergraduate degree with this master’s qualification. You’ll develop key marketing skills and learn to generate innovative solutions to complex challenges faced in industry.

As part of this course, you’ll:

  • Gain a broad overview of marketing in the post digital era and understand how to use your knowledge to help steer businesses to success in a global economy
  • Explore the psychological and sociological aspects of consumer behaviour
  • Learn how to plan and implement effective communication campaigns
  • Practise identifying the characteristics of successful brands, and understand techniques used to manage them
  • Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
  • Develop sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics
  • Specialise in a marketing area of your choice for your Marketing Project to practise applying your expertise

Tuition fees

Students living in Hong Kong
(International fees)

£ 8,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    75th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

VIEW PROFILE
Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

Subject rankings

  • Subject ranking

    Marketing

    52nd out of 87 2

  • Entry standards

    / Max 204
    117 58%

    60th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

  • Student satisfaction

    / Max 4
    3.18 79%

    17th

    1

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