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Marketing (Accelerated) MA (Hons)

Heriot-Watt University

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Heriot-Watt University

Course options

  • Qualification

    Master of Arts (with Honours) - MA (Hons)

  • Location

    Edinburgh Campus

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    3 Years

Course summary

This three-year accelerated degree at Edinburgh Business School is suited to those who have completed A-Levels. The MA (Hons) Marketing programme is designed to develop key knowledge and skills related to professional marketing practices.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

  • Global marketing
  • Digital marketing 
  • Sustainable marketing

Our Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

During this three-year degree, youll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. Youll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. Youll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, youll develop personal abilities in teamwork, communication, and presentation.

Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. Youll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, youll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.

Tuition fees

Students living in Hong Kong
(International fees)

£ 19,456per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

A level

A level : ABB - AAA

to include Accounting, Business, Economics or Maths.

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University information

Heriot-Watt University

Heriot-Watt University

Heriot-Watt University

  • University League Table

    42nd

  • Campus address

    Heriot-Watt University, Riccarton, Edinburgh, Edinburgh, City Of, EH14 4AS, Scotland

VIEW PROFILE
One of Scotland's most international universities. With five global campuses, you will join over 24,000 students and 166,000 alumni in 190 countries.
Global companies actively seek out Heriot-Watt graduates due to the industry-informed programmes that equip you with the right skills to succeed.
Opportunities to transfer seamlessly between campuses in Dubai, Malaysia and Scotland through the university’s ‘Go Global’ scheme.

Subject rankings

  • Subject ranking

    Marketing

    28th out of 87 5

  • Entry standards

    / Max 204
    161 79%

    9th

  • Graduate prospects

    / Max 100
    81.0 81%

    31st

    17

  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    33

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