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Marketing in the Creative Industries MSc

Queen Mary University of London

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Queen Mary University of London

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Mile End

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

MSc Marketing in the Creative Industries focusses on fine and visual arts, theatre, dance, music, fashion, film, design, gaming and more. Students will develop insight into practical marketing and audience development for the arts and cultural sectors learning from established scholars and cultural practitioners. 

  • Develop insight into practical marketing and audience development for the arts and cultural sectors
  • Explore the opportunities and challenges of marketing in the creative industries.

What you'll study

You will study the principles of marketing tailored to creative industries and the cultural sector and you will explore how arts, heritage and culture are linked to business and society. Using real case studies from around the world and building on a network of London-based practitioners, creatives, well-established cultural organizations and strategic arts collaborators, the course offers a complex view of arts marketing and consumption and their relationship to social change. The programme also offers insights into the often precarious forms of work and organisation that have emerged in the creative sectors, and the relationship between cultural production and movements for environmental sustainability and economic and social justice.

You will have the opportunity to delve into subjects at the heart of marketing and communication for the creative industries, including:

  • Arts marketing and cultural consumption
  • Audience development and community engagement strategies
  • Ethical/Social marketing for the creative sector
  • Advertising, digital and social media marketing
  • The management and administration of art and culture
  • Inclusion, equality and diversity in the cultural/creative marketplace 
  • Sustainability in cultural production

You will research the practices of cultural organisations and creative businesses through lectures and seminars, open discussions, debates, and guest lectures from artists, creatives, arts marketers and administrators and cultural organisers.

You will also have the opportunity to visit and meet innovative creative organisations and SMEs to learn how they operate in Londons cultural scene and get a glimpse of the work that is done backstage.

Career paths

This programme is ideal for students wishing to enter or further their careers in arts and cultural management, creative business, or creative industry policy settings.

Graduates of this programme have gone on to work at galleries, media production companies and in creative and non-creative roles in a wide range of businesses.

Application deadline

09 September 2024

Tuition fees

Students living in Hong Kong
(International fees)

£ 33,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Mary University of London

Queen Mary University of London

Queen Mary University of London

  • University League Table

    50th

  • Campus address

    Queen Mary University of London, Admissions and Recruitment Office, Mile End Road, London, Tower Hamlets, E1 4NS, England

VIEW PROFILE
Students can experience campus life while living in London, the best student city in the world.
Research at Queen Mary is world-leading across disciplines, with its academics making a major impact across all subject areas.
Queen Mary is truly inclusive, with multiple nationalities represented on its campuses.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    26th out of 91 2

    12th out of 95 2

    26th out of 87 37

  • Entry standards

    / Max 206
    141 69%

    20th

  • Graduate prospects

    / Max 100
    61.0 61%

    64th

    12

  • Student satisfaction

    / Max 4
    2.97 74%

    68th

    21

  • Entry standards

    / Max 198
    141 71%

    27th

  • Graduate prospects

    / Max 100
    81.0 81%

    1st

    5

  • Student satisfaction

    / Max 4
    3.03 76%

    59th

    6

  • Entry standards

    / Max 204
    160 79%

    10th

  • Graduate prospects

    / Max 100
    63.0 63%

    68th

    4

  • Student satisfaction

    / Max 4
    3.00 75%

    54th

    26

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