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Marketing & Public Relations BA (Hons)

Leeds Beckett University

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Leeds Beckett University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary

Develop a critical, reflective and creative approach to the study of marketing, PR and digital communications.

Gain valuable professional skills and specialist knowledge in both marketing and public relations.

As part of your course youll:

Explore a range of topics, from digital marketing to reputation management and campaign development to customer relations

Understand and positively respond to the changing technological, political, ethical and legal contexts within which organisations currently operate

Take a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector

Your employability is at the heart of this course, so youll have a wealth of opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.

As well as the chance to work with a variety of employers, youll have access to our specialist facilities, including the Simulation Suite where you can replicate real-life PR scenarios and a media suite.

Youll have the opportunity to attend the annual CIPR guest lecture series as well as Leeds Business Schools guest lecture programme. Previous speakers include the past Chair and President of the Academy of Marketing, Kitty McGee, who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, Russell Craig Senior, Director of Media and Community Relations at Asda, and the Editor of Cosmopolitan magazine.

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. Youll also be assigned an academic advisor to give you tailored feedback and support.

Career Prospects

As a graduate with knowledge and expertise in both marketing and PR, the opportunity to work in a variety of roles and functions across different industries will be open to you. You might decide to apply for work in a digital agency or in a global organisation as a communications professional, or you could choose to set up on your own as a freelance copywriter. Alternatively, you may wish to pursue further study with one of our postgraduate courses. Whatever, you choose to do, you will be supported by a team of experienced marketing and PR professionals who have successful working relationships with many key stakeholders in and around Leeds.

Tuition fees

Students living in Hong Kong
(International fees)

£ 16,350per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points

UCAS Points : 112

A minimum 72 from two A Levels or equivalent, excluding General Studies.

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University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    75th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

VIEW PROFILE
Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    42nd out of 91 5

    52nd out of 87 2

  • Entry standards

    / Max 206
    116 56%

    69th

  • Graduate prospects

    / Max 100
    72.0 72%

    28th

    20

  • Student satisfaction

    / Max 4
    3.25 81%

    22nd

    1

  • Entry standards

    / Max 204
    117 58%

    60th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

  • Student satisfaction

    / Max 4
    3.18 79%

    17th

    1

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