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Marketing and Management with Placement Year BA (Hons)

Durham University

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Durham University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Durham City

  • Study mode

    Sandwich / Placement

  • Start date

    29-SEP-25

  • Duration

    4 Years

Course summary

Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You also have the option to complete the course in three years, or spend a year abroad. Year 1 provides a foundation of knowledge and skills in marketing and management with six compulsory modules. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.The degree culminates in either a dissertation or project based on an area of marketing of your choice.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 29,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

A level

A level : AAA

If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essentialSpecific subjects excluded for entry:General Studies.

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University information

Durham University

Durham University

Durham University

  • University League Table

    7th

  • Campus address

    Durham University, The Palatine Centre, Stockton Road, Durham, Durham, DH1 3LE, United Kingdom

VIEW PROFILE
Choose from a wide range of fascinating courses led by world-leading experts in a university that blends the traditional and state-of-the-art.
More than 120 countries are represented at Durham, creating a diverse and welcoming community.
Its collegiate system makes Durham University exceptional. Each student is a proud member of a college, and each college has its own character and traditions.

Subject rankings

  • Subject ranking

    Business & Management Stu

    10th out of 122 1

    2nd out of 87 1

  • Entry standards

    / Max 221
    161 73%

    19th

  • Graduate prospects

    / Max 100
    89.0 89%

    6th

    4

  • Student satisfaction

    / Max 4
    2.96 74%

    94th

    39

  • Entry standards

    / Max 204
    173 85%

    5th

  • Graduate prospects

    / Max 100
    90.0 90%

    4th

    16

  • Student satisfaction

    / Max 4
    3.25 81%

    13th

    1

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