51视频

Overview
The BSc Marketing and Management enables you to able to design and deliver a compelling marketing strategy by developing your understanding of consumer behaviour, wants and needs
The marketing elements of this programme introduce you to the principles that deliver good marketing practice. You will learn about consumers and the role of markets and marketing in todays society
You will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, you will also be introduced to economics
The management component of the degree will ensure you have a strong grounding in organisational structures, management skills, and business strategy

Your future
The University of Exeter Business School provides a range of careers and employability support for Undergraduate students. Visit the Business School Career Zone web page鈥痜or more information.

Global opportunities
The BSc Marketing and Management degree adopts an international outlook meaning you will develop an understanding of the global business environment. Combined with the opportunity to study abroad or work a year in industry, you will be well-placed to work for local or international companies.

Your degree demonstrates that you have the following professional skills
Understand organisations and the markets they operate within
Create, evaluate and assess options and apply ideas and knowledge to a range of situations
Communicate effectively, manage projects and demonstrate leadership and team building skills
Be self-aware and sensitive to the diversity of people, cultures, business and management issues
Demonstrate effective listening, negotiating, influencing and persuasive skills
Apply critical thinking and evaluate statements
Research business and management issues at both European and international levels