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Marketing and Digital Communications MSc

Queen Mary University of London

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Queen Mary University of London

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Mile End

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

The MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.

The course explores the strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications and green marketing.

  • Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.
  • Learn to apply marketing concepts to relationship-building and networked communication.
  • Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.

What you'll study

The compulsory modules aim to build foundational knowledge in marketing and consumer behaviour theories. Students will have the opportunity to gain the following broad skills:

  • Ability to develop independent and critical insights into marketing concepts and digital communications.
  • Ability to critically evaluate approaches to marketing and communication strategies through real world examples.
  • Ability to assess the risks and opportunities for building relationships and consumer communities within the digital landscape.
  • Learn to communicate effectively and with sensitivity to cultural or other relevant contextual factors, within global platforms.

Career paths

This programme is suitable for individuals who are looking to work in marketing, internal or external communications, social media, public relations, and advertising roles, in commercial or non-commercial sectors.

Application deadline

09 September 2024

Tuition fees

Students living in Hong Kong
(International fees)

£ 33,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Mary University of London

Queen Mary University of London

Queen Mary University of London

  • University League Table

    50th

  • Campus address

    Queen Mary University of London, Admissions and Recruitment Office, Mile End Road, London, Tower Hamlets, E1 4NS, England

VIEW PROFILE
Students can experience campus life while living in London, the best student city in the world.
Research at Queen Mary is world-leading across disciplines, with its academics making a major impact across all subject areas.
Queen Mary is truly inclusive, with multiple nationalities represented on its campuses.

Subject rankings

  • Subject ranking

    Marketing

    26th out of 87 37

  • Entry standards

    / Max 204
    160 79%

    10th

  • Graduate prospects

    / Max 100
    63.0 63%

    68th

    4

  • Student satisfaction

    / Max 4
    3.00 75%

    54th

    26

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