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Marketing and Design BSc (Hons)

Lancaster University

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Lancaster University

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-OCT-25

  • Duration

    3 Years

Course summary

Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint-honours degree offers you the chance to study a degree in business with a creative focus.Delivered by our Design and Marketing departments, with BSc Marketing and Design, you will develop a distinctive expertise in both fields and develop a solid understanding of their complementary and contrasting theoretical lenses.


Course overview

You will develop a solid theoretical grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. You will also gain design experience by responding to a range of design briefs, and you will be introduced to a range of creative industry-standard software packages to assist you in developing strong visualisation skills.Throughout your three years, you will work alongside marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course.In your first year, you will learn about business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, from the initial brief to presenting the final concepts. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications.You will also study another subject of your choice outside the areas of marketing and design, enabling you to personalise your degree. This could be a business or management subject, such as economics, entrepreneurship, or management; another creative subject, such as film or creative writing; or a social science, such as psychology or sociology, amongst other options.In your second year, you will study advanced marketing topics in greater depth, such as routes to market with a particular emphasis on retailing, the application of design thinking and marketing research methods. You will deepen your understanding of consumer behaviours and develop your skills in applying your marketing knowledge, planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.Alongside this, you will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software. Furthermore, you will study design management to understand how it benefits organisations and how to work with designers on strategic issues.In the third year, you will develop knowledge and practical experience of Design Consultancy and the relationship between design and innovation. Our final-year Design Consultancy module enables you to work with a real-life client for the full year. This experience is designed to strengthen your professional consulting abilities. Working as part of a design team, you will generate research that allows you to gain a full understanding of your client's organisation and needs, and develop innovative design proposals for your client. Additionally, there are opportunities to develop and deepen your practical designing skills through optional modules oriented towards future thinking.The relationship between design and marketing is becoming increasingly more strategic and business-driven, and this degree gives you the skills to succeed, whichever career path you choose.


Key facts

This course is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Accredi

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 24,113per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Lancaster University

Lancaster University

Lancaster University

  • University League Table

    10th

  • Campus address

    Lancaster University, Bailrigg, Lancaster, Lancashire, LA1 4YW, England

VIEW PROFILE
Lancaster's community consists of students from over 100 countries, giving students the chance to make lifelong connections that cross borders and cultures.
The university offers wellbeing, financial, careers and visa application support for international students.
Multiple international societies help bring people together to celebrate and share culture.

Subject rankings

  • Subject ranking

    Art & Design

    7th out of 84 1

    7th out of 87 3

  • Entry standards

    / Max 239
    155 65%

    20th

  • Graduate prospects

    / Max 100
    77.0 77%

    8th

    9

  • Student satisfaction

    / Max 4
    3.19 80%

    33rd

    6

  • Entry standards

    / Max 204
    145 71%

    18th

  • Graduate prospects

    / Max 100
    89.0 89%

    8th

    6

  • Student satisfaction

    / Max 4
    3.04 76%

    49th

    41

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