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International Tourism Management with Marketing BA (Hons)

Leeds Beckett University

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Leeds Beckett University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Headingley Campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary

Combine your passion for travel with marketing expertise to gain an insight into the mind of todays tourism consumer to design effective communications and successful experiences.

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, youll:

Combine your passion for travel and exploration with a marketing focus

Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms

Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with

Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

This course will enable you to acquire an understanding of sustainable tourism and development. Youll also study the organisational structure and management of this ever-expanding field. This will help you to learn how businesses operate and how skilled leaders can add to their success. In your second and third year, youll have the opportunity to further enhance your knowledge through specialist marketing modules. Youll link your marketing work with innovative launches of new tourism experiences. In the final year of your course, youll develop your entrepreneurialism by working on live projects with key industry partners to create new solutions to real-life marketing challenges.

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. Youll also be assigned an academic advisor to give you tailored feedback and support.

Career Prospects

As the consumer continues to play a key role in the success of travel and tourism, marketing is increasingly considered to be a vital asset to business. With your expert skills and knowledge to deliver effective and impactful marketing and communications within tourism, you will impress employers and open the door to wider career opportunities within the industry. You could go on to work in junior management or as a marketing executive within a destination management organisation, or with one of the big tour operators. Alternatively, you could join the team of a travel market research company.

Tuition fees

Students living in Hong Kong
(International fees)

£ 16,350per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points

UCAS Points : 104 - 120

A minimum of 64-80 from two A Levels or equivalent, excluding General Studies.

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University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    75th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

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Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

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