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International Fashion Marketing MSc

York St John University

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York St John University

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    York St John University

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Fashion is an exciting and fast paced industry and consumer demands are evolving all the time. This course will give you an in depth understanding of marketing theory and principles, with a special focus on the challenges and dynamics of the international fashion sector.

Course overview

Engage with the latest debates and developments taking place in the international fashion industry, considering the challenges facing fashion marketers and how they can be overcome. We have developed this MSc with the help of industry professionals to provide you with the specialist expertise and technical skills to thrive in the world of fashion marketing.

You will explore:

  • The impact of advancements in technology and communications
  • Global fashion consumers, and the changing nature of consumer power
  • The importance of branding in fashion
  • Trend forecasting and fashion buying
  • The logistics and ethics of supply chain management
  • The responsibilities of the global fashion industry to address issues of ethics and sustainability

Career outcomes

Where could International Fashion Marketing take you?

This postgraduate course prepares you to work in the specialist field of fashion marketing. However, the skills and knowledge you gain will also be relevant to marketing roles in other sectors. Innovative, specialist modules such as Data Analytics and the Blockchain will give you the industry-ready, transferable skills needed for a competitive edge in the marketplace. The additional CIM qualification you can gain will also give an additional boost to your career options.

This will give you an advantage in careers such as:

  • Marketing
  • Retail buying
  • Fashion merchandising
  • Advertising
  • Market research
  • Public relations

If you are considering starting your own business, our dedicated start-up programme Grad2Director could help you get there. The Grad2Freelancer programme is also available for those who aim to work on a freelance or consultancy basis.

Tuition fees

Students living in Hong Kong
(International fees)

£ 11,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

York St John University

York St John University

  • University League Table

    101st

  • Campus address

    York St John University, Lord Mayor's Walk, York, York, YO31 7EX, England

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Subject rankings

  • Subject ranking

    Art & Design

    65th out of 84 5

  • Entry standards

    / Max 239
    123 51%

    62nd

  • Graduate prospects

    / Max 100
    72.0 72%

    15th

    24

  • Student satisfaction

    / Max 4
    3.22 81%

    25th

    5

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