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Fashion Marketing and Promotion BA Honours

University of Westminster, London

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University of Westminster, London

Course options

4 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of the fashion industry in our digital era.

The fashion marketing and promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion marketing and promotion.
Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future.

Weve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our ever-changing and innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints and channels.

This course is designed to develop your creative, technical, analytical and business skills on a commercial and strategic level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend forecasting and insights, creative marketing and communication, branding, styling, photography, film and media, visual merchandising and storytelling, brand narratives, strategic marketing, digital content creation and new developments in social media and emerging media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 17,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Westminster, London

University of Westminster, London

University of Westminster, London

  • University League Table

    118th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

VIEW PROFILE
The university has a strong reputation for being diverse and welcoming. It is home to students and staff from over 160 countries around the world.
Based in London, students have access to top employers and a vibrant cultural life, including world-leading museums, galleries, libraries, and music venues.
International students have a dedicated Welcome to the UK programme and FANS (Friends of Arriving New Students) programme, led by students.

Subject rankings

  • Subject ranking

    Marketing

    69th out of 87 1

  • Entry standards

    / Max 204
    114 56%

    65th

  • Graduate prospects

    / Max 100
    60.0 60%

    72nd

  • Student satisfaction

    / Max 4
    3.11 78%

    29th

    46

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