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Fashion Marketing & Communication BA (Hons)

University of East London

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University of East London

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Docklands Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    3 Years

Course summary

The BA (Hons) Fashion Marketing & Communication course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government.Throughout this course, you will understand the importance of marketing principles and strategies, along with academic theories to underpin the outcomes of your coursework. Your modules will be centred around problem-solving scenarios, addressing a cause or need, applicable to our local east London community or fashion brand. You will apply critical thinking strategies, as well as analysing and interpreting data to create new opportunities and possibilities to engage a specific target consumer. You will learn Adobe InDesign, Creative suite and Photoshop to communicate and implement your ideas in accordance with a specific brief. On occasion you will conduct group work activities, to understand the importance of collaboration and teamwork. The objective is to build both your confidence and employability skills. This has been evidenced with brands such as Amazon, Asos, Fashion Minority Report, Never fade Soho & That Gorilla Brand.The course structure is aligned to the below UEL acronym applicable to each year of study. Each module equals 20 credits. You will need to pass 120 credits each year to progress onto the following year. There is an option to take a placement industry within your second or third year of study.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 14,820per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of East London

University of East London

  • University League Table

    125th

  • Campus address

    University of East London, Docklands Campus, 4-6 University Way, Newham, E16 2RD, England

VIEW PROFILE
One of the few universities in London with on-campus accommodation. Accommodation boasts beautiful waterfront views, and each student gets their own en suite.
Diversity and inclusion are at the core of the University of East London. UEL is home to more than 36,000 students representing over 160 nationalities.
Location. London offers great cultural richness, including world-class museums and art galleries, and career opportunities across all industries.

Subject rankings

  • Subject ranking

    Art & Design

    72nd out of 84 5

    78th out of 122 8

    34th out of 91 5

    54th out of 87 26

  • Entry standards

    / Max 239
    106 44%

    79th

  • Graduate prospects

    / Max 100
    57.0 57%

    69th

    30

  • Student satisfaction

    / Max 4
    3.41 85%

    6th

    23

  • Entry standards

    / Max 221
    118 53%

    77th

  • Graduate prospects

    / Max 100
    58.0 58%

    97th

    14

  • Student satisfaction

    / Max 4
    3.46 87%

    2nd

    33

  • Entry standards

    / Max 206
    118 58%

    64th

  • Graduate prospects

    / Max 100
    75.0 75%

    16th

  • Student satisfaction

    / Max 4
    3.19 80%

    29th

    57

  • Entry standards

    / Max 204
    117 57%

    60th

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    46

  • Student satisfaction

    / Max 4
    3.33 83%

    7th

    46

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