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Digital Marketing MSc

University of Leicester

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University of Leicester

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Main Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Year

Course summary

In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills todays employers look for.On this course you will explore the foundational principles of marketing, marketing insights, analysis and research processes, complementing this with digital research methods and embedding this within a framework of wider context and understanding, from digital media as a persuasive tool, to its role in marketing and advertising in our everyday lives.You will take a detailed look at of the study of digital media and the production and management of digital media content alongside developing media planning and digital marketing strategy skills. By studying influencer culture, you will use theory to explain how they function within digital marketing, and reflect critically on social media influencers as both content providers and an industry.Consumer behaviour describes the thoughts and feelings people have when they make a purchasing decision. By studying consumer behaviour and digital communications strategies, you will be able to explain and discuss how brands function as marketing communication tools, and critically evaluate the ethical dimensions of consumption across all sectors, being mindful of social responsibility and sustainability.

Tuition fees

Students living in Hong Kong
(International fees)

£ 21,400per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leicester

University of Leicester

University of Leicester

  • University League Table

    36th

  • Campus address

    University of Leicester, University Road, Leicester, Leicestershire, LE1 7RH, England

VIEW PROFILE
A popular choice for international students, with an alumni community from over 100 countries, sharing their cultures with each other.
Leicester is in the centre of England with great transport links, making it easy to explore the whole country while studying at the university.
Want to explore further afield? Leicester has great European links – with one change of train, Leicester students can be in Paris by lunchtime.

Subject rankings

  • Subject ranking

    Marketing

    24th out of 87 7

  • Entry standards

    / Max 204
    129 63%

    36th

  • Graduate prospects

    / Max 100
    77.0 77%

    45th

    8

  • Student satisfaction

    / Max 4
    2.97 74%

    68th

    20

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