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  • Undergraduate courses
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Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Digital Marketing Communication and Leadership MSc

Ulster University

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Ulster University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Belfast Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

The purpose of this programme is to enable both practising and aspiring professionals in the business, marketing, communication and information technology sectors to better understand the changing nature of the digital era and how to leverage digital technologies and platforms to achieve competitive advantage.

In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value.

Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment. This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.

Tuition fees

Students living in Hong Kong
(International fees)

£ 17,810per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Ulster University

Ulster University

Ulster University

  • University League Table

    42nd

  • Campus address

    Ulster University, Cromore Road, Coleraine, Northern Ireland, BT52 1SA, Northern Ireland

VIEW PROFILE
Renowned for its warm welcome, Ulster attracts international students from over 70 countries across the globe and has over 245,000 alumni worldwide.
Ulster delivers a first-class UK university experience with the added benefit of being one of the UK's friendliest and most affordable locations.
An international student advisory team provides a tailored orientation programme. They also offer support to international students throughout their studies.

Subject rankings

  • Subject ranking

    Business & Management Stu

    41st out of 122 3

    41st out of 91 1

    22nd out of 87 3

  • Entry standards

    / Max 221
    126 57%

    53rd

  • Graduate prospects

    / Max 100
    69.0 69%

    67th

    6

  • Student satisfaction

    / Max 4
    3.10 78%

    46th

    8

  • Entry standards

    / Max 206
    132 64%

    28th

  • Graduate prospects

    / Max 100
    68.0 68%

    37th

    15

  • Student satisfaction

    / Max 4
    3.11 78%

    47th

    8

  • Entry standards

    / Max 204
    132 64%

    31st

  • Graduate prospects

    / Max 100
    79.0 79%

    38th

    6

  • Student satisfaction

    / Max 4
    3.28 82%

    9th

    13

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