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Digital Marketing and Philosophy & Ethics (with Foundation Year) BA (Hons)

Liverpool Hope University

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Liverpool Hope University
UCAS CODE: DM42

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Hope Park

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    4 Years

Course summary

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.


Digital Marketing

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to businesssuccess, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.


Philosophy & Ethics

Through close attention to the primary texts of philosophers such as Plato, Aquinas, Descartes, Hume, Kant and Nietzsche, our Philosophy and Ethics degree will help you learn to analyse and evaluate arguments, and to compose and communicate your own ideas in a reasoned way. You will have a grounding in the foundational questions of philosophy. As you progress, you will look in depth at philosophy of religion, political philosophy, applied ethics and issues of human personhood, artificial intelligence and animality.The degree is taught by a core team of critical academics who are passionate about teaching and are internationally recognised researchers and writers. This degree will equip you with the intellectual skills and perspectives needed to face the ethical and ideological challenges of the contemporary world.ou.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 12,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points

UCAS Points : 72

UCAS Tariff points must come from a minimum of two A Levels (or equivalent). Additional points can be made up from a range of alternative qualifications

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University information

Liverpool Hope University

Liverpool Hope University

  • University League Table

    83rd

  • Campus address

    Liverpool Hope University, Hope Park, Liverpool, Liverpool, L16 9JD, England

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Subject rankings

  • Subject ranking

    Marketing

    62nd out of 87 8

    44th out of 47

  • Entry standards

    / Max 204
    115 57%

    63rd

  • Graduate prospects

    / Max 100
    57.0 57%

    74th

    7

  • Student satisfaction

    / Max 4
    3.28 82%

    9th

    4

  • Entry standards

    / Max 210
    107 51%

    42nd

  • Graduate prospects

    / Max 100
    50.0 50%

    44th

    3

  • Student satisfaction

    / Max 4
    3.42 85%

    4th

    15

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