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Digital Marketing and Business Management BA (Hons)

Abertay University

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Abertay University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Abertay Campus

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    4 Years

Course summary


Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager.

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time.


Outstanding work placements & study abroad options


Focussed squarely on employability

, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.


Find out how businesses really operate

through: - Expert guest speakers. - Projects tackling real-world business problems. - Work placements. - Campaign pitches. - Offsite visits. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.Successfully completing the course takes you


partway towards a professional CIM qualification

. All of this enhances your CV so you'll be work-ready.Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.


A flexible degree

You can tailor your studies to suit your interests and career plans.This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.


Top 3 in Scotland for overall student satisfaction

Our Business Management courses ranked


top 3 in Scotland for overall student satisfaction

(NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it: -


Scotland's Top Modern University - Student Satisfaction

(National Student Survey 2023).-


UK University of the Year 2021 - Teaching Quality

(The Times/Sunday Times Good University 51ÊÓƵ). -


UK Top 10 - Student Satisfaction & Teaching

(Guardian Good University 51ÊÓƵ 2021).

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 15,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Abertay University

Abertay University

  • University League Table

    99th

  • Campus address

    Abertay University, Bell Street, Dundee, Dundee, City Of, DD1 1HG, Scotland

VIEW PROFILE
Abertay's small size is a strength, offering its students a more personal university experience with a friendly community vibe on its compact campus.
Pioneers of videogame and cybersecurity education and research, and a reputation as one of the world's most respected institutions for computer games degrees.
Supports prospective and current students from across the world. 20% of Abertay's student body is international, with 90 nationalities represented on campus.

Subject rankings

  • Subject ranking

    Business & Management Stu

    113th out of 122

    82nd out of 87

  • Entry standards

    / Max 221
    147 67%

    34th

  • Graduate prospects

    / Max 100
    55.0 55%

    103rd

    4

  • Student satisfaction

    / Max 4
    3.07 77%

    57th

    34

  • Entry standards

    / Max 204
    144 70%

    21st

  • Graduate prospects

    / Max 100
    70.0 70%

    58th

    20

  • Student satisfaction

    / Max 4
    2.98 74%

    64th

    48

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