51ÊÓƵ

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Data and Marketing Analytics MSc

University of Westminster, London

Add to favourites
University of Westminster, London

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Marylebone Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Year

Course summary

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.

On this course, youll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. Youll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

As businesses evolve, our commitment to diversity, equity and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.

Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs.

The Data and Marketing Analytics MSc takes an innovative approach, incorporating Generative AI to enhance your learning experience with dynamic case studies, adaptive quizzes and AI-generated summaries tailored to create a personalised environment.

Your studies will culminate with a final major project that seamlessly integrates theory and practice, allowing you to showcase the depth of your understanding and skills in the field of Data and Marketing Analytics.

Stand out in today's business landscape with a degree tailored to address contemporary challenges.

Course structure

This course focuses on practical application in an industry context, incorporating digital media and technology.

Youll be taught through a mixture of lectures, seminars, workshops and tutorials to facilitate effective learning. To enhance flexibility and accessibility, digital media and technology are integrated into the learning process, allowing you to have the opportunity to embrace both synchronous and asynchronous learning.

Assessments are designed to simulate real-world scenarios, fostering an inclusive and dynamic environment that will prepare you for the challenges of industry.

Careers

Our Data and Marketing Analytics MSc will ensure you are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology and consulting.

Leveraging our global network of 3,000 employers, the University's Careers and Employability Service facilitates students in exploring and connecting with exciting career opportunities worldwide.

Tuition fees

Students living in Hong Kong
(International fees)

£ 19,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Westminster, London

University of Westminster, London

University of Westminster, London

  • University League Table

    118th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

VIEW PROFILE
The university has a strong reputation for being diverse and welcoming. It is home to students and staff from over 160 countries around the world.
Based in London, students have access to top employers and a vibrant cultural life, including world-leading museums, galleries, libraries, and music venues.
International students have a dedicated Welcome to the UK programme and FANS (Friends of Arriving New Students) programme, led by students.

Subject rankings

  • Subject ranking

    Marketing

    69th out of 87 1

  • Entry standards

    / Max 204
    114 56%

    65th

  • Graduate prospects

    / Max 100
    60.0 60%

    72nd

  • Student satisfaction

    / Max 4
    3.11 78%

    29th

    46

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!