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Consumer Psychology MSc

Anglia Ruskin University

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Anglia Ruskin University

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Cambridge Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Introduction

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward. You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

How you'll be assessed

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in consumer psychology or further postgraduate study (eg, a PhD) and research, or employment in a university.

Tuition fees

Students living in Hong Kong
(International fees)

£ 17,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Anglia Ruskin University

Anglia Ruskin University

  • University League Table

    121st

  • Campus address

    Anglia Ruskin University, East Road, Cambridge, Cambridgeshire, CB1 1PT, England

VIEW PROFILE
Vibrant and bustling city campuses in Cambridge, Chelmsford, Peterborough, and Writtle – all with close transport links to London.
A friendly and welcoming community of students and staff from around the globe.
A range of international scholarships are available.

Subject rankings

  • Subject ranking

    Psychology

    97th out of 118 7

  • Entry standards

    / Max 213
    108 51%

    106th

  • Graduate prospects

    / Max 100
    56.0 56%

    92nd

    18

  • Student satisfaction

    / Max 4
    3.05 76%

    61st

    20

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