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Consumer Behaviour and Marketing with Placement Year BSc (Hons)

University of Reading

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University of Reading

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-OCT-25

  • Duration

    4 Years

Course summary

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. The University of Reading is ranked 14th in the UK for Marketing (Complete University 51ÊÓƵ, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.You'll undertake a one-year placement between the second and final year, either in the UK or abroad. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for placement is dependent on an excellent academic record as well as evidence of a high level of motivation.For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing-with-placement-year

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 25,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Reading

University of Reading

University of Reading

  • University League Table

    35th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, United Kingdom

VIEW PROFILE
The University of Reading is an international community with more than 26,000 students from around 160 countries. 
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master’s and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    Marketing

    18th out of 87 4

  • Entry standards

    / Max 204
    134 66%

    27th

  • Graduate prospects

    / Max 100
    87.0 87%

    14th

    12

  • Student satisfaction

    / Max 4
    2.88 72%

    77th

    15

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