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Consumer Analytics and Marketing Strategy MSc

University of Leeds

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University of Leeds

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    University of Leeds

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    12 months

Course summary

Overview

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Career opportunities

From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. As a graduate of this course, you'll be equipped with advanced skills in consumer analytics and marketing strategy – ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies around the world and in many sectors have access to greater amounts of data. The most progressive companies are particularly interested in marketing graduates with strong analytical skills, so this degree positions you at the heart of the recruitment pool.

Typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Tuition fees

Students living in Hong Kong
(International fees)

£ 30,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leeds

University of Leeds

University of Leeds

  • University League Table

    23rd

  • Campus address

    University of Leeds, Woodhouse Lane, Leeds, Leeds, LS2 9JT, England

VIEW PROFILE
A global community with staff and students from over 130 countries, providing opportunities to meet and work with people from around the world.
The University of Leeds is continually investing in its campus, from new labs and lecture theatres to one of the most impressive libraries in the UK.
The University of Leeds has been welcoming international students for over 100 years, so you can be sure of experienced help throughout your time at Leeds.

Subject rankings

  • Subject ranking

    Computer Science

    20th out of 117 3

    3rd out of 87 2

  • Entry standards

    / Max 227
    173 76%

    18th

  • Graduate prospects

    / Max 100
    88.0 88%

    33rd

    17

  • Student satisfaction

    / Max 4
    2.63 66%

    116th

    5

  • Entry standards

    / Max 204
    162 79%

    8th

  • Graduate prospects

    / Max 100
    89.0 89%

    8th

    4

  • Student satisfaction

    / Max 4
    3.06 77%

    45th

    32

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