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Business Studies with Digital Marketing with Foundation BA (Hons)

University of West London

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University of West London

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main site - West London

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    4 Years

Course summary

This course will provide you with an opportunity to develop your perspective on business and digital marketing that will enhance and expand your future careers.The course is delivered in a series of cycles integrating theory, skills and practical elements. Each cycle will introduce you to important foundational frameworks and will help you to put theory into practice across a range of real-world scenarios and contexts.The course content reflects the latest professional insights and academic research on business and digital marketing. To meet your personal development and employability needs, a substantial number of completely new modules have been developed which are aligned to current theory, skills and practice demands. By the end of your studies, you would also have gained knowledge of consulting on digital-marketing and business issues in a real-world context.This course was developed in response to the growing need for business management professionals to play an active role in acquiring, converting and retaining customers using digital channels.Success in delivering products and services to market, and sustaining competitive advantage, is increasingly driven by streamlined processes. These processes have increased the need for individual employees to become confident, evidence-based decision makers.This course will introduce you to the customer-centric strategies that enable organisations to integrate management, resourcing and communications into silo-free structures. The course also recognises the requirement for professionals to be able to analyse and evaluate digital marketing campaign performance in the face of active competition and constant changes in consumer purchasing preferences and behaviour.The course also anticipates the growing demand for professionals to understand how to strategies for business growth must also be supported by genuine sustainability and social responsibility. To support long-term career progression and professional durability, several modules are focused on career development, leadership abilities and collaborative work practices.Modules will provide you with the opportunity to engage in project-driven critical enquiry into SME, start-up and enterprise marketing contexts and problems. Working as client-facing consultants, you will deliver projects that showcase genuine commercial experience and outcomes.This combination of contemporary business management skills, digital campaign delivery and real-world experience will provide you with a competitive edge in the job market.This course includes a foundation year.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 16,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of West London

University of West London

  • University League Table

    58th

  • Campus address

    University of West London - (UWL), St Mary's Road, Ealing, Greater London, W5 5RF, United Kingdom

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Strong links with industry, enabling students to gain career-specific insights, expertise and skills.
A stunning campus creates an inspiring environment for students, with high-quality training facilities and dedicated postgraduate facilities.
The university has a diverse and welcoming student community, creating a perfect environment to learn, make connections, and explore in a global city.

Subject rankings

  • Subject ranking

    Business & Management Stu

    107th out of 122 6

    86th out of 87 1

  • Entry standards

    / Max 221
    115 52%

    86th

  • Graduate prospects

    / Max 100
    50.0 50%

    113th

    14

  • Student satisfaction

    / Max 4
    3.53 88%

    1st

  • Entry standards

    / Max 204
    100 49%

    83rd

  • Graduate prospects

    / Max 100
    49.0 49%

    77th

    7

  • Student satisfaction

    / Max 4
    3.32 83%

    8th

    11

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