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Business and Management (Data Analytics & Digital Business) BSc (Hons)

University of Reading

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University of Reading

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-OCT-25

  • Duration

    3 Years

Course summary

Gain a thorough understanding of technology and big data in a wider business context, with our BSc Business and Management (Data Analytics and Digital Business) degree.This flexible course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world.Your core modules will cover:- business data analytics- information systems- business applications development- technology advisory practices- project management.You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:- international strategy- marketing- organisational behaviour- operations- entrepreneurship- human resource management- accounting.You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.Throughout your studies, you will:- explore the interdisciplinary nature of business- apply the skills and knowledge you learn to current business problems- study the emerging challenges facing global markets. Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-data-analytics-and-digital-business

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 25,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Reading

University of Reading

University of Reading

  • University League Table

    35th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, United Kingdom

VIEW PROFILE
The University of Reading is an international community with more than 26,000 students from around 160 countries. 
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master’s and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    Business & Management Stu

    27th out of 122 2

    44th out of 117 8

  • Entry standards

    / Max 221
    132 60%

    44th

  • Graduate prospects

    / Max 100
    86.0 86%

    10th

    5

  • Student satisfaction

    / Max 4
    3.11 78%

    43rd

    15

  • Entry standards

    / Max 227
    131 58%

    57th

  • Graduate prospects

    / Max 100
    84.0 84%

    46th

    13

  • Student satisfaction

    / Max 4
    2.93 73%

    84th

    80

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