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Business Analysis and Technology & Marketing BA (Hons)

University of Strathclyde

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University of Strathclyde

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    John Anderson Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    4 Years

Course summary

Study with us

Develop skills for a variety of marketing and management careers

Gain an understanding of the impact on organisations of developments and issues in business technology

Extend your skills through practical case studies with a range of organisations

Benefit from the opportunity to take part in student competitions to win paid internships

Why this course?

Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.

Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. Theyre also able to apply advanced analytical methods to deal with specific management issues.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. Youll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Assessment

The majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.

Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.

Careers

Business analysis & technology

The best performing companies look for very high levels of problem-solving ability, numeracy, technology, business awareness and teamwork in their new employees. Business Analysis & Technology delivers this to a much greater extent than many other courses in business and management.

A significant number of well-known companies specifically target graduates from Strathclyde Business School, and from the area of management science in particular.

Marketing

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Tuition fees

Students living in Hong Kong
(International fees)

£ 21,550per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

QUALIFICATION TYPE

A level

A level : BBB - ABB

GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B

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University information

University image

University of Strathclyde

University of Strathclyde

  • University League Table

    32nd

  • Campus address

    University of Strathclyde, McCance Building, 16 Richmond Street, Glasgow, Glasgow, City Of, G1 1XQ, Scotland

VIEW PROFILE
Welcoming almost 30,000 students from over 140 countries, Strathclyde offers a supportive and vibrant university experience for students of all backgrounds.
Strathclyde offers numerous scholarships and funding opportunities to support students in their studies.
It's home to an International Study Centre offering international students the option to complete pre-master's programmes.

Subject rankings

  • Subject ranking

    General Engineering

    16th out of 28 7

    12th out of 87 3

  • Entry standards

    / Max 228
    193 85%

    5th

  • Graduate prospects

    / Max 100
    82.0 82%

    12th

    13

  • Student satisfaction

    / Max 4
    3.04 76%

    14th

    6

  • Entry standards

    / Max 204
    204 100%

    1st

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    18

  • Student satisfaction

    / Max 4
    3.10 77%

    33rd

    20

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