51ÊÓƵ

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

BA (Hons) Fashion Marketing

De Montfort University

Add to favourites
De Montfort University

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    3 Years

Course summary

Fashion Marketing BA (Hons) at DMU equips you with essential skills to thrive in the dynamic fashion industry. With a strong focus on sustainability, you'll learn to master marketing strategies within a global, circular economy. From small start-ups to luxury brands, our expert-led sessions, industry collaborations, and self-directed projects all drive toward a sustainable fashion future.

In your flexible first year, youll access our outstanding facilities when learning about fashion product. You will explore our textile and digital experience labs with expert support in learning how to analyse, create and present. You will also receive guidance in developing your own vision, mission and values.

You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With expert guidance, youll also develop your own unique vision, mission, and values.

Our course covers a range of diverse topics, including:

Digital Marketing: online promotion and customer engagement.

User Experience (UX) Design: Learn how to create seamless and intuitive customer journeys.

Artificial Intelligence (AI) & Virtual Reality (VR) / Augmented Reality (AR): Explore the cutting-edge technologies reshaping the fashion industry.

Customer Relationship Management (CRM): Develop strategies to build and maintain strong customer relationships.

Fashion Communication: Understand the nuances of branding and communication in fashion.

Sustainability: Delve into sustainable practices and their impact on the fashion industry.

Design Innovation: Push the boundaries of creativity with innovative design techniques.

Creative Brand Strategy: Learn how to create compelling brand narratives.

Strategic Planning: Develop the skills to strategically plan and execute marketing campaigns.

DMU is committed to supporting students' professional development. As part of this commitment, we will cover the costs for students to gain a Level 4 Professional and Digital Marketing accreditation from the Chartered Institute of Marketing (CIM). Additionally, we will fund students CIM membership, providing access to exclusive resources on the CIM website, networking opportunities, and the chance to enhance their skills through additional courses. This empowers and prepares students for a thriving career in fashion marketing.

Graduate careers

Our graduates go on to a variety of areas within fashion buying. Recent employers include ASOS, Selfridges, Next, Reiss, Marks & Spencer, River Island, and Joules, among many others.

Tuition fees

Students living in Hong Kong
(International fees)

£ 16,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

De Montfort University

De Montfort University

  • University League Table

    105th

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

VIEW PROFILE
Block teaching offers a simple timetable and a better study-life balance. 90% of surveyed students said they enjoy focusing on one module at a time.
Students voted DMU in the top 30 best universities, and 8th in the UK for postgraduate opportunities (WhatUni Student Choice Awards 2024).
Located in a diverse city of Leicester, students can easily explore the UK, with London, Birmingham, and Nottingham all an hour or less away by train.

Subject rankings

  • Subject ranking

    Marketing

    67th out of 87 6

  • Entry standards

    / Max 204
    107 52%

    77th

  • Graduate prospects

    / Max 100
    79.0 79%

    38th

    11

  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    10

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!