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Audiences, Engagement, Participation PGCert

University of Leeds

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University of Leeds

Course options

3 options available

  • Qualification

    Postgraduate Certificate

  • Location

    University of Leeds

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    12 months

Course summary

Course Overview:

This Masters course centers on challenging established notions of engagement and participation in the arts and culture to discover how to lead and manage a more audience-centred approach to arts management and cultural policy. You'll examine how policy makers, cultural organisations, and artists conceptualise the role of audience in contemporary cultures and economies on both a local and global scale. You’ll learn how to research arts audiences and evaluate visitor experiences. This will help you develop your professional practice as well as engage your intellectual curiosity.

The arts have enormous potential to effect positive change in society. However, participation data has uncovered a lack of diversity in the age, ethnicity, education level and socioeconomic background of audiences in the cultural sector, alongside a decline in overall levels of arts engagement. This sits alongside efforts to address accessibility and structural inequality for both audiences and the creative workforce.

This course allows you to respond and contribute to the highly topical debate surrounding strategies to increase engagement and participation, while pursuing your own interests and career ambitions. Through a combination of theoretical analysis and research, you’ll explore the possibility of creating a more genuinely participatory culture while developing your own skills in techniques and practices of engagement.

You’ll explore theoretical concepts such as co-creation and participatory governance, alongside investigation into community and participatory arts practice, the implications of digital engagement, and conceptual design of audience experiences. Through a wide variety of optional modules you can cultivate applied skills in a range of disciplines, such as digital storytelling, creative production and heritage management.

Career opportunities

This course will prepare you for employment in areas such as cultural policy, arts management, arts marketing, audience development, and arts education.

You’ll gain a variety of in-depth subject knowledge from this course, as well as valuable transferable skills such as project management, audience research, programme design and evaluation, as well as freelance consultancy. You’ll develop skills that support work in public policy, community development and visitor experience.

There is a wide variety of careers and employability support available across the University to help you with your career.

Tuition fees

Students living in Hong Kong
(International fees)

£ 8,167per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leeds

University of Leeds

University of Leeds

  • University League Table

    23rd

  • Campus address

    University of Leeds, Woodhouse Lane, Leeds, Leeds, LS2 9JT, England

VIEW PROFILE
A global community with staff and students from over 130 countries, providing opportunities to meet and work with people from around the world.
The University of Leeds is continually investing in its campus, from new labs and lecture theatres to one of the most impressive libraries in the UK.
The University of Leeds has been welcoming international students for over 100 years, so you can be sure of experienced help throughout your time at Leeds.

Subject rankings

  • Subject ranking

    Drama, Dance & Cinematics

    14th out of 95 1

  • Entry standards

    / Max 198
    165 83%

    6th

  • Graduate prospects

    / Max 100
    63.0 63%

    23rd

    19

  • Student satisfaction

    / Max 4
    2.91 73%

    80th

    1

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