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From iconic slogans like ''Just do it'' to viral phenomena like the #IceBucketChallenge, the world of advertising and public relations has a powerful influence on culture and society. If youre passionate about creating impactful campaigns and want to shape the narratives that resonate with audiences worldwide, our BA (Hons) Advertising and Public Relations programme is your gateway to a dynamic and successful career in these fields.

This programme is designed to provide you with both the practical skills and theoretical knowledge essential for a thriving career in advertising and PR. The degree is grounded in the fundamentals of communication, and our interdisciplinary approach offers a comprehensive exploration of related subjects such as business, marketing, and visual culture. Youll also gain hands-on experience with media production, equipping you to excel in media and creative industries.

In the American liberal arts tradition, youll choose courses from across various subject disciplines. This multidisciplinary approach ensures you develop a well-rounded perspective, sharpening your critical thinking and analytical abilities, which are essential in the modern job market. It also enriches your personal and intellectual development, fostering a deeper understanding and appreciation of advertising and PR.

At Richmond American University London, youll benefit from small class sizes, ensuring personalised attention and fostering a diverse, international learning environment. Youll engage with guest lecturers who are seasoned professionals in the advertising and PR industry, gaining insights into the latest trends and innovations.

In your final year, youll have the opportunity to specialise in your area of interest within advertising and public relations. Youll create a portfolio of work as part of the senior project that reflects your unique skills and ambitions. Moreover, this programme offers invaluable real-world experience through optional internships with leading communications companies and global organisations.

Our partnership with the Public Relations and Communications Association (PRCA) allows you to join Europes largest PR and communications body, granting access to exclusive training, conferences, and networking events.

This career-focused degree equips you with a solid foundation in theory and practice. It offers a unique international perspective by being taught in London-one of the worlds most influential centres for advertising and public relations.