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Advertising and Digital Marketing BA (Hons)

Coventry University

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Coventry University

Course options

4 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    3 Years

Course summary

The BA (Hons) Advertising and Digital Marketing degree is a specialist integrated course combining advertising and digital marketing theory and practice. The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. Students will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline. Advertising and digital marketing theory, contextualised to real life situations. Digital advertising and marketing tools, designed to develop a creative mind-set. Work on real live client and organisational challenges.


Key Course Benefits

The development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience. The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with necessary skills to boost your career potential. The use of the DigiComm Lab supports the development of students’ digital literacy skills through using digital marketing platforms and software. Networking with international alumni and employers through guest speaker events and projects. Chartered Institute of Marketing (CIM) Graduate Gateway ProgrammeThis course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Advertising and Digital Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

£ 16,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Coventry University

Coventry University

Coventry University

  • University League Table

    67th

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

VIEW PROFILE
In 2023/24, Coventry University Group had 50,000+ global learners.
Coventry University has a strong international outlook, attracting international students and staff and collaborating with overseas partners.
International students can access a number of scholarships, bursaries and discounts to help fund their studies.

Subject rankings

  • Subject ranking

    Marketing

    60th out of 87 4

  • Entry standards

    / Max 204
    118 58%

    59th

  • Graduate prospects

    / Max 100
    70.0 70%

    58th

    7

  • Student satisfaction

    / Max 4
    3.19 80%

    16th

    6

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